"Grammar play is like free verse, splatter painting or low-fi music. The first to get to the idea grabs attention just by virtue of daring. But the hordes who follow have to have something to say, some real content, not to mention a real product to sell. Just playing around with the medium won’t do. It takes more than unconventional to generate memorable."Read more: Think Similar
"Real content is king" should be our mantra.
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